UPI in France drives 40% rise in Indian tourists, expands to European…

Sarah J · 2025-10-12T12:47:55.000Z

Lyra Network’s Christophe Mariette says enabling UPI at landmarks like the Eiffel Tower has increased Indian tourist numbers by 40%, citing comfort, security, and real‑time rupee billing as key drivers. Lyra, active in India for 18+ years and holding an RBI payment aggregator license, is expanding UPI acceptance to Bicester Village outlets, starting with La Vallée Village in France - aligning with Indian shoppers’ demand for discounted luxury. https://www.ndtv.com/india-news/upi-adoption-in-france-drives-40-surge-in-indian-tourists-french-payment-firm-lyra-network-9430564

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UPI in France drives 40% rise in Indian tourists, expands to European… | SEINET