Startups Are Eating Big Food’s Lunch

Sarah J · 2025-10-05T14:55:20.000Z

That explanation misses a crucial shift: middle- and high-income Americans are still splurging, just not on legacy labels. Their dollars are flowing to niche names with more cultural cachet, from fancy new protein bars to chewier candy. https://www.wsj.com/finance/stocks/startups-are-eating-big-foods-lunch-1906cf8e?mod=lead_feature_below_a_pos1

Member Login Get Access

Startups Are Eating Big Food’s Lunch | SEINET