Nazara Technologies Acquires 50% Stake in European Gaming Firms for…

Sarah J · 2026-03-20T15:47:03.000Z

India-based gaming company Nazara Technologies has acquired a 50% stake in European gaming firms Bluetile Games and BestPlay Systems for approximately $100-112 million (₹918 crore), marking one of its largest global expansion moves. The acquisition connects an Indian company (India) with European gaming firms (primarily Spain/Europe), strengthening Nazara’s presence in the global gaming ecosystem. Bluetile brings a strong portfolio of casual and social games with around 375 million downloads and 22 million monthly active users, while BestPlay adds an additional 2.2 million users through its gamified engagement platform. Strategically, the deal is aimed at building a scalable, AI-driven gaming platform that integrates game development, publishing, and distribution across global markets. The transaction also includes performance-linked earn-outs of up to ~$98 million, tied to future revenue and profitability targets between 2027–2029. Nazara has also indicated plans to acquire the remaining 50% stake by 2027–28, signaling long-term commitment to its European expansion and deeper integration into international gaming markets. The deal reflects how Indian tech companies are acquiring global capabilities, aligning perfectly with SEINET’s vision of India-Europe startup expansion, collaboration, and innovation ecosystems.

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Nazara Technologies Acquires 50% Stake in European Gaming Firms for… | SEINET