Max&Co. Enters Indian Luxury Fashion Market via Strategic Partnership…

Sarah J · 2025-11-04T03:46:09.000Z

Max&Co., the contemporary Italian fashion brand under the Max Mara Group, is set to debut in India with Reliance Brands Limited as its franchise partner. The first store is scheduled to open in Mumbai in early 2026, followed by a planned expansion into other major metropolitan cities. This long-term partnership aims to offer Indian women Max&Co.'s signature blend of Italian design heritage and youthful energy through versatile, quality apparel and accessories. Isha Ambani, Executive Director of Reliance Retail Ventures, expressed confidence that Max&Co.'s bold, modern expression of femininity will strongly connect with India’s evolving fashion-conscious consumers. Maria Giulia Prezioso Maramotti, Max&Co. brand divisional director, highlighted India as a vibrant market filled with creative, confident women—a perfect match for the brand’s vision. The launch marks an important step in expanding Reliance’s portfolio of contemporary, premium international fashion brands in India. This expansion brings fresh international fashion choices to India’s luxury market and marks a new chapter for Max&Co. to inspire a growing community of style-savvy Indian women.

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Max&Co. Enters Indian Luxury Fashion Market via Strategic Partnership… | SEINET