London-Based Komerz Acquires Glassbox to Target India’s Growing…

Sarah J · 2026-03-10T17:16:42.000Z

London-headquartered commerce platform Komerz has acquired brand and marketing consultancy Glassbox, as the company looks to expand its presence in India’s rapidly growing digital commerce sector. The acquisition brings together Glassbox’s capabilities in brand strategy, marketing transformation, and communications with Komerz’s AI-driven commerce infrastructure, distribution network, and analytics platform. The combined platform aims to integrate brand storytelling, marketing activation, and measurable sales outcomes into a single operating model. Komerz is positioning the integrated offering under what it describes as a “creative commerce” model, which connects brand building with conversion, repeat purchases, and channel optimisation using data-driven insights. According to Ramesh Krishnamurthy, Global CEO of Komerz, the acquisition strengthens the company’s ability to align brand communication with commercial results, allowing companies to combine content, distribution, and measurable performance within one ecosystem. Siddharth Shankar, Global COO of Komerz, added that the move addresses fragmentation in the marketing landscape by connecting creative strategy and distribution with measurable business growth. Glassbox, founded in 2021 by Geetanjali Bhattacharji and Anil Nair, works with organisations on brand strategy, communications, and marketing transformation. The acquisition will allow the combined entity to support multinational corporations and high-growth digital brands looking to scale across markets. The expansion comes as India’s digital commerce market continues to grow rapidly, with projections suggesting it could reach around $345 billion by 2030, creating significant opportunities for technology-driven commerce platforms.

London-Based Komerz Acquires Glassbox to Target India’s Growing… | SEINET