Lenovo Becomes Official FIFA Technology Partner for World Cup Events

Sarah J · 2024-10-20T20:54:47.000Z

Lenovo and FIFA have announced a major partnership agreement at Lenovo's annual Tech World innovation event in Seattle. The multinational technology company will serve as the Official FIFA Technology Partner for the FIFA World Cup 2026™ in Canada, Mexico, and the United States, as well as the FIFA Women's World Cup 2027™ in Brazil. This landmark deal marks Lenovo's entry into FIFA's top-tier sponsorship category. The partnership aims to leverage Lenovo's cutting-edge technology and innovations to enhance fan experiences, improve global broadcasts, and grow football worldwide. Key aspects of the partnership include: 1. Integration of Lenovo's products and services into the tournaments, including AI innovations, ThinkPad laptops, tablets, Motorola mobile phones, and servers. 2. Utilization of technology to power improved fan experiences in stadiums and global broadcasts. 3. Enhancement of data analytics and democratization of data across all football-playing nations. 4. Support for FIFA's vision of using technology to elevate the game and foster innovation. Lenovo Chairman and CEO Yuanqing Yang expressed excitement about powering the largest sporting events in human history, emphasizing the unprecedented global demand for data processing and technology these tournaments will generate. FIFA President Gianni Infantino highlighted the partnership's potential to create unparalleled fan experiences and leverage data and technology to better understand and engage with fans. He also emphasized FIFA's commitment to growing the game globally and making football more accessible. The 2026 FIFA World Cup will feature an expanded format with 48 teams, while the 2027 FIFA Women's World Cup will mark the first time the tournament is held in South America. These events provide an ideal platform for Lenovo to showcase its technological capabilities and expand its global brand presence in the world's most popular sport. This partnership builds on Lenovo's existing involvement in powering technology for various global sporting properties and represents a significant step in the company's sports sponsorship portfolio. https://news.lenovo.com/pressroom/press-releases/official-fifa-technology-partner-tw2024/

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