Italian Luxury Menswear Label Vercelli Launches First Flagship Store…

Sarah J · 2026-03-14T16:46:10.000Z

Italian luxury menswear brand Vercelli has officially expanded into India’s organised retail market with the opening of its first flagship store in Mumbai, marking a strategic move to strengthen its presence in one of the world’s fastest-growing luxury fashion markets. The new flagship outlet, located in Mumbai’s Juhu area, was launched in partnership with Indian textile company Rishab World, which holds the brand’s India licence. The collaboration aims to position Vercelli strongly within India’s premium menswear segment by leveraging local market expertise and distribution capabilities. Spanning around 4,500 square feet across two floors, the store offers the brand’s full range of luxury menswear, including tailored jackets, shirts made from Italian fabrics, trousers, knitwear, and accessories. The space also features a dedicated bespoke studio where customers can choose from curated Italian fabrics and have garments tailored to their measurements. Although the brand has been available in India for several years through select multi-brand outlets, the launch of a dedicated flagship store signals a shift toward a direct-to-consumer retail strategy aimed at building stronger brand identity and deeper engagement with India’s growing luxury consumer base. With Mumbai serving as the starting point for its expansion, Vercelli plans to gradually extend its retail presence to other major metropolitan markets across India as demand for premium international menswear continues to rise.

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Italian Luxury Menswear Label Vercelli Launches First Flagship Store… | SEINET