India’s One Hand Clap Acquires Agenseed to Enter Distribution and…

Sarah J · 2026-04-08T16:42:44.000Z

India-based creative agency and production house One Hand Clap has acquired Agenseed, a seeding and distribution firm, marking its strategic entry into the distribution segment as it evolves into a full-stack marketing solutions company. The acquisition reflects a significant shift in One Hand Clap’s business model, moving beyond its core creative and production services to integrate distribution and amplification capabilities. Agenseed, founded in India by Monish Hardasani and Akram Malik, will now operate as the agency’s dedicated distribution arm, enabling campaigns to scale reach and engagement more effectively. This move comes at a time when content distribution has become a critical component of digital marketing strategies. With over 90 million posts shared daily on platforms like Instagram and brands allocating 25–35% of their digital budgets toward creator-led distribution, the ability to control both storytelling and amplification is becoming a competitive advantage. One Hand Clap expects the newly established distribution vertical to contribute up to 15% of its overall revenue within the next 12–18 months, highlighting the strong growth potential of this segment. The integration is also expected to enhance campaign performance by embedding distribution strategies at the early stages of content creation, ensuring stronger cultural relevance and audience impact. Backed by Zerodha co-founder Nikhil Kamath, One Hand Clap has worked with major brands such as Google, Netflix India, Swiggy, and CRED, and this acquisition further strengthens its positioning in India’s rapidly evolving digital advertising ecosystem. As the advertising industry shifts toward integrated, full-stack models, this acquisition underscores a broader trend where agencies are combining creative excellence with distribution intelligence to deliver measurable business outcomes and unlock new revenue streams.

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India’s One Hand Clap Acquires Agenseed to Enter Distribution and… | SEINET