Hero MotoCorp Enters Italy with Pelpi International Partnership

Sarah J · 2025-10-13T19:33:35.000Z

Hero MotoCorp has officially launched in Italy , its 49th international market , partnering with Pelpi International for nationwide distribution. Pelpi will manage sales, service, and parts through a network starting with 36+ dealers in key cities, expanding to 54 and ultimately tapping into 160+ dealers . Hero will introduce three flagship models—the Xpulse 200 4V , Xpulse 200 4V Pro , and Hunk 440 —under its “ You Are Limitless ” philosophy. Executive VP Sanjay Bhan framed the move as a milestone in the brand’s global expansion and smart mobility ambitions, highlighting engineering credibility from Dakar Rally success and R&D hubs in Germany and India .

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Hero MotoCorp Enters Italy with Pelpi International Partnership | SEINET