France Targets India Tourism Growth with 20-50% Budget Increase and…

Sarah J · 2026-04-28T17:19:18.000Z

France is intensifying its India market strategy with plans to increase promotional spending by 20% to 50% and deepen trade partnerships with Indian travel businesses through 2030. The move highlights India’s growing importance as one of the world’s fastest-expanding outbound travel markets. French tourism authorities said they expect sustained growth from Indian travellers and believe annual visitor increases of 5% to 10% are achievable with stronger market investment, improved connectivity, and targeted campaigns. The strategy focuses on attracting high-value leisure travellers, honeymooners, family groups, and luxury segments. A key pillar of the plan is expanding B2B partnerships with Indian tour operators, OTAs, airlines, and MICE stakeholders. France aims to work more closely with the Indian travel trade ecosystem to create customised itineraries, seasonal campaigns, and easier destination access. France is also positioning itself beyond Paris by promoting regional destinations, wine tourism, heritage circuits, Alps travel, Riviera experiences, and sustainable tourism offerings. This broader strategy is designed to increase length of stay and average spend per Indian traveller. For India, the announcement reflects rising global recognition of its outbound tourism power. As incomes rise and international travel demand expands, more countries are competing aggressively for Indian visitors through targeted investment and partnerships.

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France Targets India Tourism Growth with 20-50% Budget Increase and… | SEINET