Figma bets on India: Bengaluru office opens to woo developers, not…

Sarah J · 2025-11-13T20:51:34.000Z

Figma is deepening its India footprint with a new office in Bengaluru, aiming to convert the country’s vast developer base from occasional collaborators into core platform users. Long favored by UX and product teams for its browser-first approach, Figma now says roughly a third of its global users are developers—a signal that its design-to-code vision is gaining traction. “India has such a large population of developers who might not currently think of Figma as their tool,” said Abhishek Mathur, VP of Engineering, underscoring the company’s push to position Figma for end‑to‑end product creation, not just design handoff. The Bengaluru site adds to offices in Tokyo, Singapore, London, Paris, Berlin, Sydney, and São Paulo, and reflects growing community activity that had previously been supported remotely from Singapore. India’s developer ecosystem—one of the world’s largest—gives Figma both scale and feedback loops to refine features bridging design and engineering workflows. The opportunity is clear, but so is the perception challenge: many developers still see Figma as “for designers.” By investing locally, Figma is betting that proximity, community engagement, and targeted tooling can reframe its role in the developer stack—and accelerate adoption across product teams.

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Figma bets on India: Bengaluru office opens to woo developers, not… | SEINET