De Beers Opens Largest Forevermark Flagship Store in India…

Sarah J · 2026-01-09T16:44:38.000Z

De Beers Group has opened its largest global flagship store for its Forevermark Diamond Jewellery brand in Mumbai, underscoring the company’s long-term commitment to the Indian luxury market and rising consumer demand for design-led diamond jewellery. The nearly 5 000-square-foot store is located at Crest Link, Khar West on Linking Road, one of the city’s premier retail destinations, and represents a major milestone in the brand’s India expansion strategy. The grand opening event brought together a wide range of influential figures from the worlds of fashion, jewellery, creative arts and social circles, reflecting the strong interest and excitement around the new flagship destination. Guests were able to explore interactive installations and digital presentations that showcased the brand’s “Mine to Finger” journey, highlighting responsibly sourced diamonds and the craftsmanship behind Forevermark’s collections. At the store launch, Forevermark unveiled its new Icon Collection, inspired by the North Star as a symbol of clarity, direction and confidence. The range includes everyday pieces as well as statement and high-jewellery designs across rings, earrings, necklaces and bracelets, all crafted from rare diamonds bearing the Forevermark inscription of authenticity and quality. De Beers Group executives emphasised that India is central to future growth for natural diamonds. Sandrine Conseiller, CEO for Brands & Diamond Desirability at De Beers, noted that the strong consumer response in India and the scale of the Mumbai flagship reflect long-term confidence in the market. Shweta Harit, Senior Vice President of De Beers Group and CEO of Forevermark, described the opening as an important next step in the company’s India journey, building on positive reception at previous locations such as New Delhi and positioning the brand for continued expansion. The Mumbai flagship is part of a broader strategy to deepen De Beers’s retail footprint in India, with plans to grow a network of up to 100 Forevermark stores across the country by 2030. The expansion aligns with robust growth in India’s natural diamond demand and the growing affinity among affluent consumers for branded, responsibly sourced luxury jewellery. #DeBeers #Forevermark #India #LuxuryRetail #DiamondJewellery #Mumbai #MarketExpansion #NaturalDiamonds #RetailGrowth #JewelleryInnovation #BrandExperience #LuxuryConsumers #StartupEuropeIndiaNetwork #Tech #Science #Infrastructure #LuxuryMarket #Craftsmanship #Authenticity

Member Login Get Access

De Beers Opens Largest Forevermark Flagship Store in India… | SEINET