AWS expands Marketplace in India with INR billing, promising simpler…

Sarah J · 2025-11-13T21:00:16.000Z

Amazon Web Services (AWS) on Thursday announced the expansion of its AWS Marketplace in India, enabling purchases and invoicing in Indian Rupees and opening the platform to local technology providers. The move, effective immediately, is designed to cut procurement friction, streamline tax compliance, and speed access to software and services for Indian enterprises. The rollout allows India-based independent software vendors (ISVs), consulting partners, and system integrators to list and sell directly in INR, while customers can buy from Indian and global providers—including Deloitte, Cisco, IBM, Salesforce, Palo Alto Networks, Tata Consultancy Services (TCS), and Freshworks—through localized transactions. “AWS Marketplace in India eliminates traditional procurement friction by enabling local currency transactions, simplified tax compliance, and streamlined workflows,” said Ruba Borno, vice president of global specialists & partners at AWS. “It gives Indian customers faster access to cutting-edge technologies and Indian sellers a pathway to scale their solutions.” Praveen Sridhar, head of partner business for AWS India and South Asia, said the expansion provides new routes for ISVs and channel partners to reach customers. “This reflects our commitment to India’s innovative technology landscape, helping partners grow while enabling customers to implement IT solutions faster and with less complexity,” he said. Industry partners welcomed the move. TCS President for Growth Markets, Girish Ramachandran, said the alignment would help accelerate enterprise cloud adoption: “We look forward to leveraging AWS Marketplace to offer customers greater agility and faster innovation while enhancing our cloud offerings.” Salesforce South Asia President and CEO Arundhati Bhattacharya said INR billing and localized compliance would strengthen access to its AI-powered CRM tools, mirroring successes in other regions. AWS Marketplace, which lists more than 30,000 products across categories including security, data analytics, DevOps, and AI, offers centralized billing, usage tracking, and pay-as-you-go or subscription pricing through AWS accounts. For sellers, the platform integrates marketing, billing, and tax tools to reach millions of AWS customers globally. The India expansion underscores Amazon’s long-term focus on the country’s cloud and AI sectors, where demand for scalable digital infrastructure is rising across industries. By bringing local currency transactions and compliance tooling to the fore, AWS is betting that faster procurement cycles will translate into broader adoption of third-party software within enterprise cloud environments.

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AWS expands Marketplace in India with INR billing, promising simpler… | SEINET