Arattai is a fast-rising Indian messaging app challenging WhatsApp…

Sarah J · 2025-10-12T08:59:50.000Z

Arattai, built by Zoho , is a messaging app that mirrors WhatsApp’s core features- texting, voice and video calls, and business tools - optimized for low-end phones and slow networks. After a quiet 2021 soft launch, it surged to millions of downloads in early October 2025, driven by India’s government push for “make in India” . Users praise its clean interface and homegrown appeal, and end-to-end encryption for messages (calls are E2EE), is expected to be rolled out soon. The app’s traction is overwhelmingly in India, and its growth faces steep competition from WhatsApp’s entrenched 500 million monthly users in the country. https://www.bbc.co.uk/news/articles/cy50299w5vwo #India #Arattai

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Arattai is a fast-rising Indian messaging app challenging WhatsApp… | SEINET